About The Brand

O’Dolly Dearest centers on a healthy obsession with the 90s/early 2000s femme. Founded with the resounding motto "Don't get dressed up, get dolled up” the clothing brand unabashedly celebrates femininity and nostalgically reflects on the dynamic style of founder Zoe Martins favorite icons in film, music, and television.

Zoe attended Savannah College of Art and Design where she studied fashion design. Following her journey to New York to pursue her craft further, interning stints at fashion juggernauts such as  Chanel, Michael Kors, BCBGMaxazria and Marchesa informed her knowledge of the industry and reinforced her affinity with the quintessential feminine aesthetic.

O’Dolly brings the stylish woman of yesteryear into the new age, maintaining her flair and giving her a closet of new, updated favorites to be successful in her world today.


Whatever Forever set featured on Refinery29

33 Magazine digital cover feature 

Flo Milli wearing O'Dolly Dearest in Highsnobiety feature


British Vogue feature in October Issue


Nylon feature in December '19 gift guide 

Glamour UK online feature in September '20 wish list

Online feature article in Yahoo Style


British Vogue feature in September Issue


Luna Magazine feature in Issue 10